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Lead Gen + Event Recruiting

Select Corporate Digital campaign examples

Lead Gen + Event Recruiting

Select Corporate Digital campaign examples

Lead Gen

Select Corporate Digital campaign examples

Lead Gen + Event Recruiting

Select Corporate Digital campaign examples

Lead Gen + Event Recruiting

Select Corporate Digital campaign examples

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designed + implemented templates for all standard business materials.
designed ALL marketing vehicles + materials: brochures, ads, website, direct mail campaigns, event properties + signage.
simplified the existing logo, established typeface guidelines, created a color palette + defined image guidelines for all marketing vehicles + business assets.
ideated the 'apples to apples' metaphor concept to visually communicate + differentiate the brand in the market - CETERIS is part of the economic term Ceteris Paribus or all things being equal (relevant to the business' industry).
developed + established naming guidelines + co-branding scenarios to maintain brand positioning.
created a meaningful brand mission, vision + personality + defined the brand positioning to resonate with the target market

For CETERIS a name + logo were in place before I joined. In my role, I defined the brand + created a complete brand identity to communicate the uniqueness of the brand, including:

The company name + logo were in place before I joined. In my role, I defined the brand + created a complete brand identity to communicate the uniqueness of the brand, including:

created a meaningful brand mission, vision + personality + defined the brand positioning to resonate with the target market

established naming guidelines + co-branding scenarios to maintain brand positioning.
ideated the 'apples to apples' metaphor concept to visually communicate + differentiate the brand in the market - CETERIS is part of the economic term Ceteris Paribus or all things being equal (relevant to the business' industry).
simplified pre-existing logo, established typeface guidelines, created a color palette + defined image guidelines for all marketing vehicles + business assets.
designed + implemented templates for all standard business materials.
designed ALL marketing vehicles + materials: brochures, ads, website, event banners/signage.
designed + implemented templates for all standard business materials
designed high-visibility marketing vehicles + materials: brochures, ads, website, event properties + signage
implemented a fresh color palette + image guidelines along with new marketing templates for all market-facing vehicles + business assets
ideated the use of the ampersand as a monolithic design element to communicate the myriad of additional services + businesses that made up the company
developed a brand architecture + established naming guidelines ensuring a strategy was in place for acquisitions
redefined brand mission + brand positioning to resonate with a much larger and expanding target market

For Duff & Phelps, an established brand was in place, however the company was in a furtive acquisition mode. With the logo + visual identity outdated (+ limited use requirements due to not being owned by the company), opportunity arose to redefine the brand with a fresh brand identity, mission, positioning + brand identity to communicate a fresh start. 

For Duff & Phelps, an established brand was in place, however the company was in a furtive acquisition mode. With the brand, logo + visual identity outdated (+ with limited use rights), the opportunity arose to redefine the brand with a fresh brand identity to communicate a fresh start. 

redefined brand mission + brand positioning to resonate with a much larger and expanding target market.
developed a brand architecture + established naming guidelines ensuring a strategy was in place for future acquisitions.
ideated the use of the ampersand as a monolithic design element to communicate the myriad of additional services + businesses that made up the company.
implemented a fresh color palette + image guidelines along with new marketing templates for all market-facing vehicles + business assets
designed + implemented templates for all standard business materials
designed high-visibility marketing vehicles: ads, website, brochures, event properties + signage
designed direct mail announcement card. 
designed the logo to evoke + communicate the company name's relevance. Founded in Libertyville, Il, Vardin Group was named after one of the founders of Libertyville, George Vardin, arrived to the area. In time, the small settlement became know as Vardin's Grove. Local lore is that George Vardin planted hundreds of oak trees (many that remain today). 
created a brand mission, vision + personality + defined the brand positioning to resonate with the target market

For Vardin Group, the client had chosen a name for their company, but no other brand elements were in place prior to launch. I facilitated an informative brand workshop, defined the brand + created a complete brand identity to help them communicate their business.

For Vardin Group, the client had chosen a name for their company, but no other brand elements were in place prior to launch. I facilitated an informative brand workshop, defined the brand + created a complete brand identity to help them communicate their business.

created a brand mission, vision + personality + defined the brand positioning to resonate with the target market
created a color palette + designed business communication assets.
designed direct mail announcement card. 
created a color palette + designed business communication assets.

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